our
projects
ADVOCACY PROJECT
Develop a sense of belonging and enhance creativity in the preparation of signature cocktails by the best Italian bars and bartenders using this exclusive Campari aged, limited and ultra-premium production.
We focused the activity on three essential moments: presentation – engagement – presidium.
A workmanship that made each piece almost unique.
We provided a communication kit for the sales force and super-premium visibility materials including the counter glorifier of our own design, handmade by an Italian master cooper with precious golden details in line with the brand identity.
We provided a communication kit for the sales force and super-premium visibility materials including the counter glorifier of our own design, handmade by an Italian master cooper with precious golden details in line with the brand identity.
A hyper tailor made activation for the elegant limited edition reinterpretation of the classic Campari.
In the subsequent engagement phase, we developed and co-ordinated communication between field managers and bartenders, encouraging participation in master classes, exalting creativity in the art of mixology and producing customized drink lists for each venue with selected signature cocktails.
The monitoring of the activity was ensured by the cyclic renewal of the drink lists with new proposals and the collection and analysis of feedback from bartenders and clients.
In the subsequent engagement phase, we developed and co-ordinated communication between field managers and bartenders, encouraging participation in master classes, exalting creativity in the art of mixology and producing customized drink lists for each venue with selected signature cocktails.
The monitoring of the activity was ensured by the cyclic renewal of the drink lists with new proposals and the collection and analysis of feedback from bartenders and clients.
STREAMLINING PROCESSES WITHIN THE CIRCUIT
INVOLVEMENT OF SPECIALISED CRAFTMEN
SCARCITY EFFECT TO REAFFIRM EXCLUSIVITY
